6:88
ذَلِكَ هُدَى اللَّهِ يَهْدِي بِهِ مَنْ يَشَاءُ مِنْ عِبَادِهِ وَلَوْ أَشْرَكُوا لَحَبِطَ عَنْهُمْ مَا كَانُوا يَعْمَلُونَ
This entire process from 6/74 is termed as huda Allah (the highest form of guidance). However the servants associated this guidance, their works will amount to nothing with regards to this.